Frequently asked questions
Can't find your answer? Email support@placed.email.
What is an inbox placement test?+
We send your email from your own mailbox to a set of monitored seed addresses and record where each copy lands: the inbox, a secondary tab such as Promotions, the spam folder, or nowhere at all. It shows you how mailbox providers are treating your emails right now.
Why only business inboxes?+
B2B cold email is read in company mailboxes hosted on Google Workspace and Microsoft 365, behind corporate spam filtering. Consumer Gmail or Outlook.com results can look very different, so we test only professional mailboxes. That's where your prospects are.
What is a credit?+
One credit tests one of your sending mailboxes once. You're charged per mailbox tested, not per email, seed address or provider: 10 mailboxes tested weekly use 10 credits a week. Each mailbox sends to every business provider in our seed network. A mailbox that couldn't send anything (for example, a wrong password) gets its credit back automatically.
How many credits do I need?+
Multiply your mailboxes by how often you test. Weekly testing uses about 4.3 credits per mailbox per month; every two weeks, about 2.2; monthly, about 1.1. The calculator on the pricing page does the maths for you. We recommend testing every mailbox at least weekly.
How do the plans work?+
Pick a monthly plan: Starter, Growth, Scale or Unlimited. Each month your plan renews and your credits refill to the plan's amount. Unused plan credits don't roll over, because the refill replaces them. You can upgrade at any time and get the extra credits straight away. Downgrades and cancellations take effect at your next renewal.
Plans or credit packs: which should I choose?+
Plans are better value: each one includes noticeably more credits than the same money buys as packs, and your testing never runs dry. Packs are one-off top-ups for a busy month, with no subscription. Volume discounts on packs go up to 50% (list price $2.00 per credit).
Do credits expire?+
Plan credits are valid for the billing month they're issued in and refill at renewal. Credit pack credits are valid for the month you buy them plus 1 extra month. We always use the credits that expire soonest first, so you never lose credits that could have been used.
What does Unlimited include?+
Up to 1,000 mailbox tests a month for $300/month: enough to test about 230 mailboxes every week. Need more? Email support@placed.email.
How do I connect my mailboxes?+
Add each mailbox's SMTP details (host, port, username, password), or upload a CSV to add hundreds at once. For Google Workspace, use an app password. For Microsoft 365, SMTP AUTH must be enabled for the mailbox. We only log in to check the details; nothing is sent until a scheduled test.
Will testing hurt my sender reputation?+
Tests send a small number of emails per mailbox, with a gap you choose (for example 5 minutes) between each one, and seed addresses rotate between tests. That's far gentler than a normal campaign. You can pause at any time.
What email do you send?+
The one you give us: paste your real subject and body, with spintax and merge fields like {{from_name}}. A short reference code is added at the end so results can be matched to your test.
How long does a test take?+
Sending starts at the time you pick. Each mailbox sends its test emails one by one with your chosen gap, and mailboxes send in parallel. Results usually arrive within minutes of each email, and the report is final within about two hours of the last send.
Can I choose which mailboxes are tested?+
Yes. Every mailbox has an on/off switch, and you can turn all of them on or off at once. Only switched-on mailboxes are tested and use credits.
What happens if I run out of credits?+
Scheduled tests test as many mailboxes as your balance allows, least recently tested first, and we email you when your balance runs low. Upgrade your plan or add a credit pack anytime from the Credits page.
Can I get a refund?+
For plans, yes: within 14 days of any subscription payment you can ask for a refund of the credits from that payment you haven't used, worked out pro rata. Credit packs are non-refundable. See the Refund Policy for details.
Who handles payment?+
Paddle.com is our Merchant of Record. It processes payments, handles sales tax and VAT, and issues your invoices.
How do I get help?+
Email support@placed.email with your account email and, if it's about a test, the date of the test. We reply within one business day.